^ My Journey
Started my career breaking down the business behind MMA for this podcast, my first real lesson in what makes people stay tuned in.
Joined ONE Championship while taking a short course in Singapore, pushing myself in every direction. A good lesson in pacing myself before burning out.
Took the lead on content and social strategy for Overdogs USA, managing a team of editors, copywriters, and designers, and helping grow it into the USA's #4 MMA podcast.
Took on a second client, Jon Jones & Mike Perry's Dirty Boxing Championship, running ad campaigns across Facebook and X, then coordinating real-time highlight posting with the onsite team on event day.
Managing content strategy across Instagram, Rumble, X, YouTube Shorts, and Facebook to help launch Russell's new book and platform, REBORN.